Comprehensive Marketing Plan


By: David Collins Real Estate Professional

MARKETING ACTION PLAN

WEEK #1__________________  Date:__________________________________

-Provide Homeowners with “Dress Your House For Success.”

-Obtain complete Homeowners Disclosure Statement

-Input House Details into MLS System

-Review MLS Computer Print-Out/Zillow For Accuracy With Homeowner

-Create Signage For Home and Feature Sheet

-Send E-Mail to Agents

-Call The Best Agents

-Create Landing Page for Home

-Place Facebook Just Listed Ad

-Place Zillow Featured Listing

-Review Saleability Rating Sheet

-Ask for Copies of utility bills to create an operations sheet

-Get copy of survey, wind mitigation, and other paperwork

*AFTER EVERY SHOWING THERE WILL BE A FOLLOW UP CALL TO THE REALTOR AND A CALL TO YOU TO DISCUSS FEEDBACK.

WEEK #2___________________  Date:__________________________________

-Just Listed Postcards Sent to Neighbors

-Door Knock Neighbors

-Set Up Caravan For Home

-Build Printout of Utility Averages For Home

-Provide Homeowners with Information From Office Agent Tour

-Review Facebook Ad with Sellers

-Review Zillow Results with Sellers

WEEK #3__________________ Date: ___________________________________

-Review Activity/Showings

-Review MLS Hot Sheet Statistics and Measure Showings, Offers vs Other Like Homes

-Schedule Open House

-Create Facebook Open House Ad

-Create Zillow, Trulia, Realtor Open House Ad

-Email Open House to Realtors

WEEK #4 __________________ Date:____________________________________

-Provide Homeowners Feedback on Open House

-Review Activity/Showings

-Review Zillow Results with Sellers

-Open Discussion with Homeowners about new CMA- Decision Point- Price Reduction Implementation Plan

-Send Email to Realtors with Price or Condition Changes

WEEK #5 __________________ Date:____________________________________

-Place Dream Home Facebook Ad

-Review Activity/Showings

-Review Zillow Results with Sellers

-Need to Have and Open and Honest Conversation on What is Happening with Process

-Post on MLS HOT SHEET any Changes

WEEK #6 __________________ Date:____________________________________

-Place Dream Home Facebook Ad

-Review Activity/Showings

-Review Zillow Results with Sellers

-Need to Have and Open and Honest Conversation on what is Happening with Process

WEEK #7 __________________ Date:____________________________________

-Review Activity/Showings

-Review Zillow Results with Sellers

-CMA Update

-Review All Changes and Activity to Date

WEEK #8 __________________ Date:____________________________________

-Review Activity/Showings

-Review Zillow Results with Sellers

-Visit Competitive Hoes to See How They Compete

-Review CMA from Competitive Homes

WEEK #9 __________________ Date:____________________________________

-Review Saleabilty Rating Sheet

-Need to Have and Open and Honest Conversation on What is Happening with Process

-Create PLAN to Get Home Sold